Logos for sustainable companies are rarely inspired and often predictable—leaves, yellow sunbeams, and green globes abound. Yet Spanish design studio Dosdecadatreshave found a clever way to embody the idea of recycling in the shape of the logo they designed for the Institute for Sustainable Production (IPS).
In the spirit of “doing more with less,” they decided to find the smallest number of components that could make up the letters I, P, and S, arriving at the basic forms of a circle and a line. They then cut and pasted these two shapes together to create the logo, almost as if they were tying together recyclable, junkyard scraps.
Can Brand Identity Be Sustainable? Studio Dosdecadatres Has a Neat and Playful Answer
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